Engineered for real life

Wet hair.
Solved.

AERA is the world's first thermal hair drying cap — for everyone. Three performance layers. Zero heat damage. All hair types. All conditions.

The problem

Wet hair has no solution.

You finish your swim, your surf, your shower. You need to leave — or you just want your hair to dry without heat damage. There is nothing built for this moment — not really.

73% of people with long or treated hair report visible damage from regular blow drying
316M active swimmers, gym-goers, and outdoor athletes in EU, US, and Australia — all facing this daily
01
Cold wind + wet hair

Exposure to cold wind while hair is wet causes microscopic cuticle fractures — the root cause of frizz, split ends, and long-term structural damage.

02
Heat damage from dryers

Blow dryers solve wetness by adding thermal stress. A daily habit that compromises hair integrity over time — regardless of hair type.

03
No real solution exists

Towel turbans don't insulate. Regular beanies trap moisture. Blow dryers cause heat damage. Whether you're heading out or staying in, there is no product engineered to dry your hair naturally — until now.

AERA — Surf
Post-surf
Walk out.
Stay warm.
End of session. Wind on your face.
Engineering

Three layers.
One direction.

AERA works on a single physical principle: a directional moisture gradient. Each layer moves vapour outward — from your hair, through the insulation, out through the shell. Moisture never accumulates. It never condenses. It just leaves.

01
Inner layer — contact with hair
Absorption & Protection
Plant-based performance fibre — 400 GSM

Ultra-smooth botanical fibres eliminate friction on wet hair — zero breakage, zero frizz. Natural antibacterial properties keep it fresh between uses. Gentle on every hair type — straight, wavy, curly, coily, or treated.

3,000
g/m²/24h
MVTR
02
Middle layer — thermal core
Insulation & Diffusion
Premium synthetic insulation — 40 g/m²

The highest standard of lightweight technical insulation. Retains 98% of thermal performance even when wet — crucial when moisture migrates from hair. GRS certified, used in top-tier outdoor gear worldwide.

8,000
g/m²/24h
MVTR
03
Outer layer — environmental shield
Wind, Water & Style
Swiss-engineered softshell — Bi-elastic

Precision-engineered in Switzerland. Permanent water repellency that never degrades. Fully windproof. Silent. Bi-elastic for a perfect fit on every head shape. Matte finish for city or trail. bluesign® certified.

10,000
g/m²/24h
MVTR
Moisture gradient →
3,000 → 8,000 → 10,000
AERA — Urban
Every environment

From the mountain
to the city.

AERA is engineered for the full spectrum — cold alpine trails, post-surf beaches, winter commutes, and gym exits. One cap. Every condition.

Indoor & Outdoor — All Conditions

Who wears AERA

Built for every person.
Every hair type.

Your hair dries naturally — just faster, and fully protected. AERA doesn't add heat or blow anything. It creates the right conditions: the inner layer absorbs moisture, the insulation holds warmth around your hair, the outer shell blocks wind and cold. The result is passive drying with active support. For everyone. Everywhere.

Pool & Gym

Post-swim or post-workout in cold weather. Walk out of the facility into winter air — fully protected, fully yourself.

Indoor → Outdoor
Surf & Water Sports

End of session, wind on your face, salt in your hair. AERA wraps around you while you pack up, walk back, get in the van.

Outdoor — All conditions
Urban Commuting

Shower at home. Need to leave in ten minutes. Outside it's 4°C and raining. AERA turns this frustration into nothing.

Indoor → Outdoor
Outdoor & Travel

Cold climates, mountain huts, hostile weather. For any hair type that needs protection — no matter the altitude or the forecast.

All environments
Community
500+
early members already in

"I swim three times a week. Walking home in winter with wet hair was destroying it. This changes everything."

Sara M.
Swimmer — Zurich

"I tested the prototype for two weeks on my curly hair. No frizz, no breakage, no heat damage. I'm sold."

Luca T.
Beta tester — Milan

"Finally something that actually works after surfing. I used to sit in the car for 20 minutes waiting. Not anymore."

Emma K.
Surfer — Biarritz
FAQ

Common questions.

Does it work for all hair types?
Yes. AERA is designed for straight, wavy, curly, coily, and treated hair. The inner layer is friction-free and works on any texture without pulling or tangling.
Can I wash it?
Absolutely. Hand wash in cold water with mild detergent and air dry. The materials are engineered to maintain performance after repeated washing.
How much does it weigh?
Under 150g. AERA folds flat and fits in any bag, backpack, or gym kit. Lighter than most beanies.
Is it only for outdoor use?
No. AERA works equally well indoors — after a shower, at the gym, at home. The outdoor capability is an advantage, not a limitation. Use it anywhere you want your hair to dry naturally without heat.
When will I receive it?
Join the community to place your order. Members get early access and a 15% launch discount. We'll notify you with shipping details as soon as production is ready.
Join the community

Get
yours.

Insert your email to enter the community and access the order platform.

Thank you for your interest.

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15%exclusive discount
for members
<150gtotal weight
packable